Strategic Planning: Microsoft's Transition Towards an AI-Centric Business Model

This video project simulates a strategic campaign that Microsoft, one of the largest "tech giants" in the world, could use to establish itself as the largest "frontier firm" in a new age of AI technology. This project was part of the COMM 720: Strategic Planning course.​​

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The goals of the project were to produce a campaign that Microsoft could potentially utilize when communicating to their publics about how they are realigning their business model and to shine a light in general on the emergence of artificial intelligence in our society.

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The primary essential learning objectives this project demonstrates are communication skills via the inclusion of concise messaging, along with critical thinking and problem solving, as Microsoft is entering a previously uncharted territory; a "new frontier," if you will.

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