Advertising Case Study: Airbnb's "Belong Anywhere" campaign

The purpose of this project was to explore what made Airbnb's advertising campaign "Belong Anywhere" a success globally. In a dynamic society, I believe it is important to feel that humans are free to travel, explore, and learn about other cultures, and Airbnb established these principles in this campaign. This project was part of the curriculum for COMM 724: Technology, Globalization, and Communication.

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The goals of this project were to enhance my own critical thinking skills as to what exactly makes an advertising campaign successful, along with enhancing my speaking skills.

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The primary essential learning objectives this project establishes are diversity and inclusion, critical thinking/problem solving, and research methods.