Social Media Analysis

This project comprises a research-driven comparison between two giants in the video gaming landscape: Microsoft's Xbox and Sony's PlayStation. This project was completed as part of the curriculum for COMM 740: Social and New Media Messaging.

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The goals of this research assignment were to establish the cause for potential differences in the social media success of both organizations, along with reinforcing my own written communication skills, both of which I think were achieved.

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The primary essential learning objectives of this assignment are new media, as this assignment took place in a new media course and primarily centered around social media posts, research methods, and communication skills.